The big guys, franchises and organisations use technology to make change happen and then buy a tool to change what they are doing in their business – to change what you do and how you do it.
Once you have that worked out you can go and find best-of-breed software and, most importantly, not settle for something that gives you a good service here but OK service everywhere else with a lot of stuff – you need to find the best-of-breed solutions and something that gives you the best functionality whether it is prospecting, or managing clients or leads through a CRM tool.
Once you do that you have to make sure the software works well with each other and there are some really good solutions out there. For example, look at Docusign – all it does is help contracts to flow through but it works with Box, Sales Force and the RP Data gateway, so here we have a number of best-of-breed interfaces working together.
Software in this regard is a bit like a rugby team – you need to find the best lock, winger and fly half and the end result becomes the best solution.
What is really exciting these days is the small guy and the single guy find the best-of-breed works with each other, so you end up with an IT system than is better than a franchise group.