Three things agents can do to embrace tech trends

There are really good solutions out there from best-of-breed providers, but before you think about introducing technology you have to remember that unless you are prepared to change yourself and what you do, there is no point.

The big guys, franchises and organisations use technology to make change happen and then buy a tool to change what they are doing in their business – to change what you do and how you do it.

Once you have that worked out you can go and find best-of-breed software and, most importantly, not settle for something that gives you a good service here but OK service everywhere else with a lot of stuff – you need to find the best-of-breed solutions and something that gives you the best functionality whether it is prospecting, or managing clients or leads through a CRM tool.

Once you do that you have to make sure the software works well with each other and there are some really good solutions out there. For example, look at Docusign – all it does is help contracts to flow through but it works with Box, Sales Force and the RP Data gateway, so here we have a number of best-of-breed interfaces working together.

Software in this regard is a bit like a rugby team – you need to find the best lock, winger and fly half and the end result becomes the best solution.

What is really exciting these days is the small guy and the single guy find the best-of-breed works with each other, so you end up with an IT system than is better than a franchise group.  

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Greg Dickason

Greg Dickason

Greg joined RP Data in 2010, when he took over the management of the group’s data product division. One of his early highlights was leading the team that delivered the services behind the popular CommBank Property Guide - an iPhone app that allows people to search property information anywhere and at any time. In addition, he patented the popular RP Data Media Maximiser product with a colleague, which correlates advertising spend to selling success for real estate agents – a first in Australia, and a first in the world.

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