And it’s not just agents who are benefiting. Online property research portals such as Onthehouse.com.au, are creating an accessible, easily-digestible educational platform for homeowners, vendors and investors can research properties (over 3 million each month!) and suburbs during the early stages of their selling process.
Onthehouse.com.au’s latest product – Local Agent - is designed to support this tech-based agent outreach, offering an exclusive opportunity for real estate professionals to directly engage with a targeted audience of home owners, vendors and investors within their chosen suburbs.
Stephen Pahl of Ray White’s Stephen Pahl team is currently employing a number of business development methods with a high-focus on social media and online technologies, and is using Local Agent as a new avenue to build his personal brand within his community.
“The more vendors and buyers that can learn, the better – and this sets them apart from others,” said Pahl. “Online portals such as Onthehouse.com.au offer potential customers ready-made information about suburbs that they’re researching – and through Local Agent, we can become their first point of contact.
“Every property is different, so we don’t apply an umbrella approach to our marketing. However, Onthehouse.com.au is a fantastic method for demonstrating our skills and what we have to offer.”
Jane Schumann, business partner of Schumann and Sands team, agreed that websites such as Onthehouse.com.au are “excellent for new business.” Schumann believes that tools such as Local Agent help build an agent’s presence and position in the suburbs they manage.
“Schumann Sands is a very well-known team within our community, and tools like Local Agent help us reinforce our positions and that we are the agents of choice,” said Schumann. “Our local knowledge is second to none, so it’s great to have the opportunity to display our results above all other local competitors.
“As agents, we all have access to the same tools – such as print and websites. Onthehouse.com.au is another arm to existing methods – a way to reach our core market.”
Digital media appears to be a driving force behind the success of agents in today’s market, with Schumann revealing that they have completely rebranded from the bottom up during 2015, even winning an Award for Excellence in Digital Marketing at REINSW awards. Schumann Sands website alone has over 60,000 views per month and growing.
Pahl added that the ideal lead is one created through early-established relationships, preferably during the research stage, which results in long-term direct relationships with vendors.
If you’re looking to boost your online presence in your community and become the preferred agent of choice, contact Onthehouse.com.au today for more details on how Local Agent can work for you. Book a three-month subscription now and get December free. Learn how