Jason Salan from Fletchers Manningham has a sponsorship agreement with Balwyn High School that allows his clients to pay a small fee to promote their home on the school’s website.
Mr Salan said this strategy is mutually beneficial because it draws greater attention to his listings while also helping the school.
“I promote my clients’ properties on the school website and then we donate any funds that we charge vendors to the school,” Mr Salan told REB.
“We use it to find buyers. On some properties we get 300-400 clicks through the school website to our vendors’ properties, so it’s another avenue where we drive traffic.”
Mr Salan said he uses this marketing strategy for all of his listings that are within the Balwyn High School zone.
“A lot of external buyers who are looking to move to the high school zone use that website as a source of information, so we place our clients’ properties right in front of them,” he said.
Mr Salan said the idea to incorporate the school into his marketing campaign came after he realised the advantages of being immersed in the community where he operates.
“We sponsor many local community organisations there and have an intimate knowledge of that local area, and therefore the buyers and specific properties that are available help us to achieve great results consistently,” he said.
“Having an intimate knowledge of the market place is essential – knowing all the properties that are available within that location, both our own and our competitors’,” he said.