Power of communication sees agent dominate one street

A simple but effective strategy has helped one Queensland agent build a community of referrers and achieve strong sales for his clients.

Throughout a four-week auction campaign, Grant Boman of Ray White Mount Gravatt regularly called every potential buyer of a four-bedroom house in Wishart which recently sold for $1 million.

“We're calling every buyer twice a week to make sure that we're in front of them and they're not forgetting about the property, getting them excited and ready to bid on auction day,” Mr Boman said.

“It's all leading towards reaffirming the fact that the owner's committed to selling and that their best chance is going to be on the [auction] day to buy it,” he added.

Mr Boman said he has run auctions like this for years, and believes it's the reason his team cleared “at nearly 80 per cent” last year.

“It also helps us to understand who we need to be in touch with more consistently and it helps us give the owners an indication of where we’re heading as well,” he said.

Mr Boman also worked closely with the vendors, communicating with them about the calls and the campaign in daily updates and a weekly detailed report, “so when we got there on auction day they knew it was going to sell – it was just a matter of how much”.

Mr Boman’s approach helped him win the listing for the Wishart property as well as others in the area.

“[The vendors] were referred to me by a client that I’d recently sold a property to – it’s the fourth house I’ve sold in the street,” he said.

“It’s our commitment to making sure that there’s no stone unturned, and our high level of communication,” Mr Boman said of his continuing success.

Mr Boman’s agency also sold two other properties in neighbouring suburbs at auction on the same day, bringing the total for the month to four.

[Related: Agent goes above and beyond to sell $2m home]


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