Franchise giant launches new technology offering

One of the biggest names in Australian real estate has rolled out a new technology service nationally through a key partnership.

Ray White recently announced that it has launched Domain’s Homepass service nationally, allowing agents to have relevant and engaging conversations with home hunters across Australia.

The franchise group initially launched Homepass in 2015, with Ray White Double Bay one of the first to take up the new technology.

The service allows agents to engage with every customer they meet during the sales process, including SMS welcome messages to home hunters at open for inspections, property brochures and relevant information to help connect the right property to the right buyer.

“As Australia’s largest real estate brand, Ray White intends to continue being the leader in customer excellence,” said Ray White joint chairman Brian White.

“The implementation of Domain’s Homepass is just another way Ray White will deliver our customers the ultimate real estate experience,” he said.

Mr White said Homepass will allow Ray White agents to communicate seamlessly with customers and streamline the process of searching for their dream home.

“The new check-in feature will allow our agents to have an informed and relevant conversation with home hunters, while building their database and connecting the right property to the right buyer,” he said.

Damon Pezaro, Domain’s chief product officer, said Homepass is a key lead-generation tool that enables agents to heighten the level of customer service they can offer buyers and house hunters at open inspections.

“Ray White is a prime example of how real estate agents can leverage technology to provide a competitive edge,” Mr Pezaro said.

“In today’s digital age, consumers expect services to be instant and registering for property inspections is no different. With Domain Homepass, Ray White is able to better meet the needs of today’s consumers.”

Homepass is part of the One System technology service offering, and a suite of services that Ray White offers its members.

[Related: Nation's most recognised real estate group revealed]


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