Homely grows team as Premier Agent takes off

Free-to-list real estate portal Homely.com.au has announced several new appointments across its Sydney and Melbourne teams following the successful launch of its Premier Agent product.

The group's NSW sales manager, Rob Trovato, has announced that the Sydney team has expanded with the recent appointment of Michael Poulos.

"Michael comes with a wealth of knowledge and expertise, having worked as a sales agent and as a leading auctioneer. This experience and market knowledge places him well to assist and understand the challenges agents are faced with," Mr Trovato said.

Homely has also welcomed well-respected industry figure Matt McGrath to look after the eastern suburbs and north shore. He has extensive industry experience having worked as an agent for one of the strongest boutique agencies in Sydney's eastern suburbs.

Meanwhile, Homely.com.au national sales director Rocky Bartolotto announced the hiring of Rory Cook and Kasia Brennan in Melbourne.

"Both Rory and Kasia are well equipped with a detailed understanding of the Melbourne property market, having worked in the industry for several years," he said.

"I'm delighted to welcome all four new staff to the Homely crew. It's an exciting time as we continue to grow and drive competition among the existing Australian property portals", Mr Bartolotto said.

"We frequently hear reports that other portal prices are increasing, sometimes twice a year, so our free to list platform is one that is needed and here to stay," he said. "We strive to constantly evolve, to do something no other portal is doing and are looking to provide the best agent profiles and branding products currently on the market."

Since launching the Premier Agent product in February, the uptake among agents has been well received, Mr Bartolotto said.

"We've seen many high profile agents and offices embrace Premier Agent and they're quickly seeing the benefits of community engagement the platform offers in creating new leads...this is something that just can't be matched by our competition," he said. 

Homely started out two years ago with just four staff. The company now has more than 20 full-time employees, with expansion and recruitment across all states set to continue over the next six months in all divisions of the Homely team.

Homely.com.au now has over 340,000 listings and 500,000 local reviews and insights.

[Related: Homely.com.au launches new feature]

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