Realestate.com.au sheds light on brand-new initiative

REA Group’s realestate.com.au has shed some light on what it will take for an agency to win the inaugural Digital Presence of the Year award at the 2016 REB Awards.

The countdown is on, with only one week to go until the fourth annual Real Estate Business Awards, where more than 850 agents will gather to see the industry’s best crowned across a range of categories, including the brand-new award for Digital Presence of the Year.

Realestate.com.au executive general manager – residential, Andrew Rechtman, identified the key skills that agencies need to have as contenders in the digital space.

“To excel digitally it all starts with the digital interview, which is a term we use for how vendors go to the internet to ‘shortlist’ an agent or agency,” Mr Rechtman said.

“Digitally savvy agencies know this, and are acutely aware of their online presence, making sure their agents are presented in the best light possible across multiple sources where potential vendors go looking for information,” he said.

“Agencies that excel digitally get the fundamentals right. They ensure their agents have engaging profiles, they update their sold data and focus heavily on rich media like video content. All of this contributes to an excellent digital footprint.”

The Digital Presence Of The Year Award, sponsored exclusively by realestate.com.au, will recognise the agency that gets the fundamentals right but also thinks outside the box.

Finalists for the inaugural award have come from all over Australia, including ACTON Real Estate, Altitude Real Estate, Coronis, Cunninghams, Di Jones Real Estate, LJ Hooker, Starr Partners, Strathfield Partners Real Estate, The Fletchers Group and Watt Realty.

With some agencies using digital media to solidify their brand, the award will point the spotlight at the agency that best uses new digital media to ultimately win new business.

“All of the finalists for Digital Presence of the Year have beautiful websites, a strong presence across social media platforms, and most importantly a strategy that pulls it all together,” Mr Rechtman said.

“The judges will be looking for the agency that has really gone above and beyond digitally, resulting in a significant impact on their business,” he said.

“We’re excited to be supporting agencies that are thinking outside the box and using the power of digital technology to revolutionise their brand.”

With a great mix of agencies shortlisted for the award, Mr Rechtman said the judges will have a hard time deliberating the winner, but added that all finalists should be extremely proud of their efforts and recognised them as digital leaders.

[Related: REA Group's Tracey Fellows shares her top 5 leadership tips]

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