Inner-Sydney property group BresicWhitney has launched an off-market platform that provides a new method of property advertising, which has become an increasingly sought-after option for vendors.
Vendors have pointed out that the off-market platform allows for greater coverage of the market, as it offers an alternative to listing on major web portals.
After failing to sell for more than eight months, vendors Michael and Nicole Browne listed their Lilyfield home on the platform and received a successful offer the following day.
"We had already spent a lot of time and money listing our property online twice with two separate agencies," Ms Browne said.
"We just thought that being online with full coverage would be the only way to sell it."
Ms Browne commented that they received an offer for the property without outlaying any marketing spend.
BresicWhitney also highlighted a new trend of educated buyers "pouncing" on these off-market opportunities as they seek lifestyle properties or investments.
Amy Barwick and Daniel Morris, who bought the Lilyfield property, said they found the traditional real estate process "costly and frustrating".
"We were looking at an average of five to seven properties a week. We'd either placed a bid or made an offer on four properties unsuccessfully," Mr Morris said.
They were able to be matched with the vendors thanks to the support of the off-market platform.
"We wish we found the off-market platform earlier," Mr Morris remarked.