Ray White engages new marketing strategy

Real estate franchise Ray White has launched a development marketing arm that will help improve residential development sales in New South Wales.

Ray White development marketing principal Troy Turner said the marketing off-shoot already had a significant impact on the company.

“Sydney’s north-west and south-west regions have seen a massive lift in sales since January with most land estates and builders reporting their best six month sales figures since 2003,” Mr Turner said.

“A lot of this activity can be attributed to the boosted first home owners grant but there has been a flow on to established home owners looking to upgrade.

“We hope to see more of this segment of the market and the return of investors during the remainder of the year.”

Mr Turner said the division had recently signed a services agreement with an external consulting firm with experience in joint venture structure, marketing, financial viability and total project review.

Real estate franchise Ray White has launched a development marketing arm that will help improve residential development sales in New South Wales.

Ray White development marketing principal Troy Turner said the marketing off-shoot already had a significant impact on the company.

“Sydney’s north-west and south-west regions have seen a massive lift in sales since January with most land estates and builders reporting their best six month sales figures since 2003,” Mr Turner said.

“A lot of this activity can be attributed to the boosted first home owners grant but there has been a flow on to established home owners looking to upgrade.

“We hope to see more of this segment of the market and the return of investors during the remainder of the year.”

Mr Turner said the division had recently signed a services agreement with an external consulting firm with experience in joint venture structure, marketing, financial viability and total project review.

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