Industry standards slipping

Matthew Sullivan

A majority of real estate professionals believe greater emphasis should be placed on training and qualifications, according to Real Estate Business’ latest straw poll.

Just under 84 per cent of the 346 respondents believe it is too easy to become a real estate representative; some even claim industry professionalism is under threat.

Ray White Batemans Bay principal John Haslem told Real Estate Business that industry standards have fallen and that the requirements of privatised training are far too lenient.

“Entry requirements today are not properly policed,” Mr Haslem said. “Real estate professionals who attend private training and qualification seminars simply pay a fee, listen for five days then receive their licence.

“This really is dragging down the level of professionalism in the industry as these private training professionals are often lazy and at times dishonest.”

Mr Haslem said the nation’s leading franchise groups need to crack down on the large number of new comers receiving their qualifications through private and online training by making their expert courses regularly available, both to inner city and regional real estate representatives.

“Ray White training is second to none – the level of professionalism and expertise far outweighs that seen online or through these private week-long courses,” he said.

“The real problem, however, is that these industry leading courses are primarily found in the inner-city metro areas of each state. This can become quite costly for those agents in regional areas, who need to take time off work, travel and pay for accommodation to receive a licence that can just as easily be attained online.”

Matthew Sullivan

A majority of real estate professionals believe greater emphasis should be placed on training and qualifications, according to Real Estate Business’ latest straw poll.

Just under 84 per cent of the 346 respondents believe it is too easy to become a real estate representative; some even claim industry professionalism is under threat.

Ray White Batemans Bay principal John Haslem told Real Estate Business that industry standards have fallen and that the requirements of privatised training are far too lenient.

“Entry requirements today are not properly policed,” Mr Haslem said. “Real estate professionals who attend private training and qualification seminars simply pay a fee, listen for five days then receive their licence.

“This really is dragging down the level of professionalism in the industry as these private training professionals are often lazy and at times dishonest.”

Mr Haslem said the nation’s leading franchise groups need to crack down on the large number of new comers receiving their qualifications through private and online training by making their expert courses regularly available, both to inner city and regional real estate representatives.

“Ray White training is second to none – the level of professionalism and expertise far outweighs that seen online or through these private week-long courses,” he said.

“The real problem, however, is that these industry leading courses are primarily found in the inner-city metro areas of each state. This can become quite costly for those agents in regional areas, who need to take time off work, travel and pay for accommodation to receive a licence that can just as easily be attained online.”

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