Vendors and agents have been urged to “market big” and “market early” when selling a property in the current market.
Harcourts WA chief executive Andrew Moore said given the current state of the property market, an aggressing marketing strategy is essential to moving property swiftly.
“It’s a harsh fact, but half the properties that are on the market today are not going to sell any time soon,” Mr Moore said.
“It is important to come out with all guns blazing and do as much marketing as possible or your property is likely to sit on the market for an extended period of time.”
But while an aggressive advertising campaign can boost the chances of achieving a quick sale, Mr Moore said it is critical vendors price their property within market expectations.
“In this market, buyers are very critical of price and if your property is not priced in line with market expectations, there is a high chance that it simply will not sell.
“Research current property values in your area and price your property accordingly.”