In what may prove to be a novel way to generate leads, Century 21's agents may garner new business through an online game aimed at consumers.
“Property Mogul is an entertaining and interactive game where players buy, sell and manage real estate, allowing them to apply real life principles to achieve virtual property tycoon status,” said Century 21 Australia chairman and owner, Charles Tarbey.
“Players can choose to enter their postcode upon registration and through the use of advanced location-matching technology, are then accompanied through the game by a Century 21 agent (‘Guardian Angel’) avatar, which is a virtual representation of an existing real life agent from the player’s local office.”
Built around a fictional city, Centropolis, the game is made up of 16 different neighbourhoods including a central business district, wealthy beachside and middle class suburbs along with outer rural suburbs.
Players are given one property and $1 million in virtual cash to start off and can progress through the buying, selling and management of properties. They can also challenge and compete with their friends through the use of online scoring and ranking tables.
“Property Mogul aims to give Australians a fun way to learn about the fundamentals of buying and selling real estate in a fictional world against real competitors,” Mr Tarbey said.
“Players can also gain extra currency with which to play the game by visiting real life Century 21 agencies and physical properties that are open for inspection.”