A new app will allow agents to link digitally displayed property listings with their company Facebook page.
“It's a completely integrated system," said Ben Fisher, managing director of Crystal Display, the company responsible for the new app. "When the client makes a change to their property listings on their display screens, the information is automatically updated on their Facebook page.”
The company said Facebook was becoming an increasingly important tool for agents. “It’s already established that businesses that are more active on social networking sites such as Facebook reach a wider audience and are more likely to influence buying decisions.”
"The Facebook ‘Property Listing App’ is now available as a standard inclusion from Crystal Display,” said Mr Fisher. “For new clients who don't have a Facebook company page, we'll include that for free, too."