Harcourts NSW is aiming to build its profile amongst agents as it targets the next phase of its growth in inner Sydney, according to the newly appointed chief executive officer Sadhana Smiles.
“I have watched the brand grow in other states and now with close to 800 offices in 10 countries this is truly an Australasian brand that has massive potential in NSW,” Ms Smiles said.
“We have a great base to launch from with 65 offices across the state.”
Ms Smiles' comments come not long after Harcourts International managing director, Mike Green, outlined plans to grow the brand by 200 offices nationally.
Harcourts, which has 400 offices nationally, would continue to focus on training, technology and brand development, Ms Smiles said.
“Our agents have access to the best trainers and speakers such as Bob Wolff, Richard Flint, Richard Robbins and Rob Morton from Disney, to name a few,” she said.
“Our academy provides online, face-to-face and in-office training which provides a great foundation for success.”
“Furthermore, the technology we have is at the forefront of the industry with a great mix of mobile and web-based products.
“We are also at the forefront of brand development and invest in both online and print media. We constantly research market trends to ensure that our clients have access to the best possible marketing options.”
Ms Smiles also pointed to the company’s strong culture as a benefit that she believed would “resonate with many agents and business owners.”
“There is a great culture within Harcourts and the group operates under a solid set of philosophies and values. We have a very simple purpose – we create success for our people, our clients and the community.
“Real estate is about people, firstly though you need to build or be part of a business that supports your values, invests in your skills, provides you with cutting edge tools and creates a place where you can belong,” Ms Smiles continued.
Harcourts also gives back to the community, she noted, with The Harcourts Foundation raising over $1.2 million since 2008.