The developments section on Domain.com.au has been updated with a view to providing property developers with “an enhanced marketing platform” and to meet the needs of a growing residential audience.
“The new residential projects market continues to generate strong momentum across Australia which in turn has created high demand from property developers seeking an enhanced marketing platform,” said Tony Blamey, general manager real estate, Fairfax Marketplaces.
“Domain has overhauled its new developments section to provide potential buyers with an even more productive search interaction when exploring options for their next property acquisition.”
Domain said the new section “will include a focus on search with larger images, a location map, floor plans with an interactive navigation button and search tools that allow the user to view all listings for a specific development in the same area.
“In addition, a suite of new advertising products is available for property developers to further showcase their developments.”
Domain said more house hunters are looking to source information about the latest property developments entering the market.
“In the past 12 months, Domain has significantly increased its residential audience and expects this trend to continue,” he said.
“The company spent the last year conducting extensive research with property buyers and developers to determine how it can add further value to the online property experience. The latest website make-over showcases the very best new residential properties in a highly dynamic and interactive environment.”