Be open and honest, agents told at sold-out event

Vendors should have their price expectations challenged, yet agents must keep their side of the bargain by ensuring clients are well versed in every aspect of their sale, a conference that attracted more than 350 principals and agents in Western Australia heard late last week.

The sold-out event, the Real Estate Rocks forum, was organised by Geoff Baldwin, managing director at RE/MAX Western Australia.

“It was a full house and we had to cease promoting before the event so as not to overbook which was very pleasing. The general feedback from the day was extremely positive,” Mr Baldwin told Real Estate Business.

“Overall it was a very successful and memorable day of sharing amongst WA real estate people.”

The event focused on key issues surrounding the WA market including managing and exceeding seller expectations, using time effectively, the pros and cons of agents selling conjunctionally, pricing in today’s market, and open homes 'do's and don'ts'.”

According to speakers on the day, keeping vendors fully informed is the key to surviving the current challenging WA market.

“One topic of focus was the challenge of accepting listings in what remains a very competitive and oversupplied market, while ensuring that they are priced at a saleable level,” Mr Baldwin said.

“David Knox spent time on this with enthusiastic audience participation and many solutions to this challenge were discussed. The main points were to ensure sellers are fully informed through providing them with all the facts about and influences [relating to the sale] rather than just agreeing to their expectations.”

The forum also raised over $20,000 for three children’s charities, namely Camp Quality, Kids Helping Kids and Friends of Autism.

“The purpose of the day was to provide relevant training in a fun environment with all profits to charities,” he said.

“In addition to the profits raised through ticket sales, the attendees were extremely generous in donating [money] on the day.”

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