Charles Tarbey, the owner and chairman of Century 21 Australia, has followed up his acquisition of property management firm Wentworth Holdings with the planned purchase of Century 21 New Zealand.
“Closer Trans-Tasman sharing and cooperation will only strengthen both businesses and help ensure that Century 21 remains the go-to real estate organisation for home buyers and property investors in the Asia Pacific,” he said, upon signing a heads of agreement to buy the New Zealand franchise.
According to Century 21 Australia, the acquisition will see greater sharing of real estate technologies, education programs and events, and marketing campaigns between the two sister companies.
“This purchase, and closer partnership with Century 21 Australia, will deliver a number of efficiencies and value-additions to both businesses,” Mr Tarbey said, who previously held shares in the New Zealand franchise in 2006.
Century 21 Australia said its search engine optimisation team will help ensure online visibility for Century 21 in the New Zealand marketplace, and has also produced a series of new television advertisements around the ‘Smarter Bolder Faster’ campaign that will be launched in the new marketplace.
“To remain the market leader in real estate, Century 21 must remain the market leader in education and training. As such, Century 21 New Zealand will invest heavily into ensuring our staff and agents remain highly skilled, knowledgeable and expert in the field of real estate,” continued Charles.
“As part of this strategy, Century 21 New Zealand will host key Australasian Conventions and even an international real estate management academy,” said Charles Tarbey.
In December 2011, Charles Tarbey purchased the underlying assets of Wentworth Holdings (ASX: WWM), one of Australia’s largest property management groups, and will integrate the assets – some 8,000 property managements and associated property managers – with Century 21 Australia.
Century 21 said it is the largest real estate network in the Asia Pacific region, with over 3,000 offices.