Agents need to work on client relationships or risk becoming redundant a Sydney based real estate coach has warned.
Josh Phegan, real estate coach and speaker, urged agents who attended his seminar ‘List, Sell, Negotiate’ at Double Bay yesterday, to learn to create an experience with clients or risk being left behind.
“There is a lot of competition so we better get good at what we are doing or else we become irrelevant,” he said.
According to Mr Phegan, buyers and sellers in China interact through websites, much like eBay, with no agent interaction and while he said these types of sites are yet to take off in Australia it is important for agents to cement themselves a valuable client base now.
“The experience between a client and agent needs to be much more human, it needs to feel more personal,” he said.
“We are fast becoming irrelevant because we don’t know how to communicate with clients.”
Craig Nealon, principal and sales manager at Creer Property in Newcastle said he was aware of the pressure the internet puts on agents but is confident in his team.
“I am aware of it and there is no doubt that there is a possibility that we could become redundant, maybe not in the immediate future but down the track,” he said.
“That is why client relationship is massively important to our business and our agents are encouraged to be proactive in their relationships.”
According to Mr Nealon, Creer Property's strong rent roll of 900 properties, puts them in a good position when dealing with pressures of the market. The agency has offices in Charlestown, Warners Bay, and most recently Hamilton.
“Our rent roll is very critical to our business and we are aware of that,” he said.
“A strong rent roll is important to any real estate business.”