Melbourne agencies leading video listing charge

Simon Parker

Melbourne’s boutique real estate agencies are leading the video listing charge, an executive from a property listing portal has said.

“We’re seeing some emerging trends around video, I think the best market for us is probably Melbourne,” Tony Blamey, general manager of real estate at Fairfax Media (Domain’s parent company), told Real Estate Business.

“A lot of the boutique agents have embraced video.”

“I believe ultimately it will become a standard across all listings.”

Listings with video have generated around three to four times the level of engagement compared to those with just pictures, he added, which means more views and more enquires.

And it’s not just prestige properties that are using videos, he said.

“We’re even seeing video on vacant blocks of land, whatever the agent can use to differentiate that property to give it more profile,” Mr Blamey said.

Mr Blamey also reported last week that one in five enquiries received by real estate agents with listings on Domain.com.au are from mobile devices.

“Real growth for us is around mobile, we’re rapidly approaching the one million downloads for our Domain mobile app,” he said.

“It’s generating over 20 per cent of all enquires, and they’re adding tremendous value back to real estate agents.”

Simon Parker

Melbourne’s boutique real estate agencies are leading the video listing charge, an executive from a property listing portal has said.

“We’re seeing some emerging trends around video, I think the best market for us is probably Melbourne,” Tony Blamey, general manager of real estate at Fairfax Media (Domain’s parent company), told Real Estate Business.

“A lot of the boutique agents have embraced video.”

“I believe ultimately it will become a standard across all listings.”

Listings with video have generated around three to four times the level of engagement compared to those with just pictures, he added, which means more views and more enquires.

And it’s not just prestige properties that are using videos, he said.

“We’re even seeing video on vacant blocks of land, whatever the agent can use to differentiate that property to give it more profile,” Mr Blamey said.

Mr Blamey also reported last week that one in five enquiries received by real estate agents with listings on Domain.com.au are from mobile devices.

“Real growth for us is around mobile, we’re rapidly approaching the one million downloads for our Domain mobile app,” he said.

“It’s generating over 20 per cent of all enquires, and they’re adding tremendous value back to real estate agents.”

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