It has taken 16 months for realestate.com.au’s iPhone, iPad and Android app to surpass one million downloads, the company reported today.
“The Christmas period was the busiest time for app downloads, hand-in-hand with strong iPhone sales, and at a time when people are thinking about their next property move,” REA Group chief product officer Henry Ruiz said.
“Saturday mornings is the peak usage time for the app, which would come as no surprise to anyone who has been on the open for inspection circuit.”
REA Group said the free app, which was launched in December 2010, had been designed with the user experience in mind.
“With an average unique audience of 2.96 million people per month, we know that Australians love the experience of looking for properties on our site,” Mr Ruiz said.
“We also know that half of Australians now own smartphones, so we wanted to create an experience custom-designed for smartphone and tablet use.
“Helpful functionality, such as being able to bookmark favourite properties, an in-built inspection planner and in-app directions has made our app popular with house hunters, renters and investors looking for their dream property.”
The app, which is available via Apple or Google, is predominantly used on iPhone and iPad devices, the company said, accounting for 90 per cent of total downloads.