Property managers who don't use video as part of their business are missing an opportunity to communicate more effectively with their clients, said an international property management expert.
Over 400 delegates at the Leading Property Managers of Australia (LPMA) Forum, held at Jupiter’s Casino on the Gold Coast last week, heard how American property management specialist Todd Breen uses video to add value to his successful property management business.
Mr Breen is a pioneer in the use of video in property management, and he said that since 2006 not one of his 'virtual deals' - where he has used video to help garner business - has ever fallen through.
“The fact is video does things that property managers cannot,” he said. “It’s far more difficult to hide from a problem when it’s clearly framed in a video.”
Mr Breen showed delegates how he diffused a serious situation - illegal drugs being found in a property - by filming the house and instantly uploading it to YouTube for the landlord to see and then take practical actions.
“If I had not filmed the home I would have had an angry landlord jumping on a plane to fly half way across the country,” he said.
“Once he saw the footage he trusted me to take care of the situation because he got a full view of the home.
“It is one thing to describe something to a landlord; it is completely different to show.”
According to the video enthusiast you don’t have to spend hundreds of dollars on “fancy equipment” or be an expert in film.
“All you need is to invest in some simple, but good equipment and a bit of practice,” he said.
“The more you do, the better you get. It’s not hard. If you can walk and talk at the same time, you can film.”