Onthehouse Holdings, which incorporates the online property listing site of the same name, has acquired The Real Estate Ad Network (REAN), in a move designed to help drive more traffic to real estate group websites.
The new real estate media entity will have a combined online audience of approximately 4 million unique browsers, Onthehouse said.
Onthehouse is a digital solutions provider for real estate agencies, while REAN is an advertising firm that specialises in generating advertising revenue for many of the leading real estate groups in Australia. These include LJ Hooker, Raine & Horne, First National, Barry Plant, Re/Max Australia and Place Estate Agents.
“More and more of our clients are looking to drive traffic and leads to their own websites and to generate revenue from this audience,” Onthehouse managing director and CEO, Michael Fredericks, said.
“We create, host and manage online marketing services for a large number of agencies and Beth O’Brien from REAN and her team sell advertising inventory across numerous sites, including ours.
“We have worked closely with Beth and her team on this strategy over the past 12 months. The acquisition of REAN is a logical next step for our business”.
Onthehouse said REAN complemented its offering perfectly by monetising websites for real estate agencies and groups.
“We can now deliver more opportunities to monetise services; from data services, SEO/SEM services, social media applications, portal services as well as web design and functionality,” said the Real Estate Ad Network’s CEO and founder, Beth O’Brien.
“This allows us to maximise our value proposition by being able to offer more services applying a supported business model.”