Networks and principals are targeting new young recruits to reinvigorate their team in 2013.
According to the latest Real Estate Business strawpoll, 60.3 per cent of respondents claimed they plan on training and developing a new agent next year.
While 36.2 per cent believed they wouldn’t and just 3.4 per cent were unsure.
This comes at the same time as Ray White is pushing a major recruitment drive, hosting a careers night in Victoria in December. The night aims to encourage young people that real estate is no longer a ‘fall back career’.
Ray White’s number one agent in Victoria, Billy Schroeder from Fern Tree Gully, only joined the group six years ago and knows the value of youth in the industry.
“I started with Ray White when I was in my twenties and my best advice is you get out exactly what you put in," he said.
“The benefit for new, young agents is their natural energy and enthusiasm, and it’s a great industry to get into, especially if you want to get ahead of all your friends.
“There is potential to earn up to $80,000 in your first year, and if you can get through that, the skies the limit."
Only recently, Ray White Surfers Paradise Group launched an initiative to find four energetic, creative people to participate in the "perfect first year introduction" to a real estate career. Part of the pitch involved the new agents selling the unsellable – sand – via a 60 second YouTube video presentation.
Finding young staff can be particularly problematic, said Andrew Bell, principal of the Ray White Surfers Paradise Group.
“In the tougher times, it was the younger generation that left the industry because they had no money in the bank or resources to fall back on,” he said.
“So what the industry has been left with is a lot more people of a mature age creating an imbalance in the workforce.”