1 in 3 principals keen to upgrade shopfront

Steven Cross

More than one-third of principals are looking to renovate their shopfront in the next twelve months, a recent straw poll suggests.

According to the latest straw poll from Real Estate Business, 38.3 per cent of respondents said they were either committed to or contemplating a renovation to their office.

Speaking with Real Estate Business, Peter Peard, CEO at Peard Real Estate in Perth, said he aims to give all his offices a ‘Hollywood fit-out’.

“We’re constantly updating our offices,” he said. "We’ve actually just done a range of display centres, where we don’t run a real estate office out of there as such, but it’s a display on the very busy corners with touchscreens, ipads, pictures and marble bench tops.

“It’s all about presence and public profile, and that’s how we do business.”

Designer Tim Leveson from Tim Leveson Interiors has helped create around eight Richardson & Wrench offices in Sydney and claims an appealing office can boost consumer confidence.

“It’s all about your first impression when you first walk into a real estate office, because if you’re selling to those people, you want them to think you’re trusting as well as successful," he said.

“Otherwise, why would you sell your house with a company who has an old office with pieces of paper stuck on the windows and an old 70s sofa? It doesn’t give the consumer confidence in what the result will be.”

According to Mr Leveson, a balance between comfort and professionalism is best.

“You want to be welcoming people into your business, while still proving that you’re up to speed in the real estate world.”

Steven Cross

More than one-third of principals are looking to renovate their shopfront in the next twelve months, a recent straw poll suggests.

According to the latest straw poll from Real Estate Business, 38.3 per cent of respondents said they were either committed to or contemplating a renovation to their office.

Speaking with Real Estate Business, Peter Peard, CEO at Peard Real Estate in Perth, said he aims to give all his offices a ‘Hollywood fit-out’.

“We’re constantly updating our offices,” he said. "We’ve actually just done a range of display centres, where we don’t run a real estate office out of there as such, but it’s a display on the very busy corners with touchscreens, ipads, pictures and marble bench tops.

“It’s all about presence and public profile, and that’s how we do business.”

Designer Tim Leveson from Tim Leveson Interiors has helped create around eight Richardson & Wrench offices in Sydney and claims an appealing office can boost consumer confidence.

“It’s all about your first impression when you first walk into a real estate office, because if you’re selling to those people, you want them to think you’re trusting as well as successful," he said.

“Otherwise, why would you sell your house with a company who has an old office with pieces of paper stuck on the windows and an old 70s sofa? It doesn’t give the consumer confidence in what the result will be.”

According to Mr Leveson, a balance between comfort and professionalism is best.

“You want to be welcoming people into your business, while still proving that you’re up to speed in the real estate world.”

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