Victorian real estate network hockingstuart has launched a new website in an effort to bolster its digital presence.
hockingstuart’s new head of marketing initiatives, Stephanie Holmes, said the company, which has around 50 offices, recognised the need to adapt to consumers’ move to online.
“Online is no longer just about searching for properties," she said. "Our customers today expect more. When they use the internet, they’re looking to be informed – from market insights and the latest ‘hot spots’, to tips for the selling, buying and renting process.
“Our focus on customer service and innovation extends online. Our ultimate goal is to help consumers no matter where they are on their property journey.”
She added that the online presence had to be made easier than before, as consumers were not only online savvy but time poor.
The website has been designed to be a one-stop real estate resource for customers looking to buy, sell, lease or rent property.
It is hockingstuart’s second online initiative in nine months following its Facebook page, and comes not long after the company was ranked sixth in the inaugural Real Estate Business Top 20 Real Estate Groups ranking.
The company said it would continue to develop the website over the coming months to keep up to date with the way consumers interact with property online.