Principal aims to shake up traditional office

Steven Cross

Agents, if you've ever had strong views about how an agency should be managed, then this is your chance.

Tired of in-office fighting and poor business practice, Mark Kelly, principal at the new One Agency Bayside in Queensland, wants to build a team with a unique culture, as well as introduce a new style of incentivised agent remuneration.

“My dream is to create a team of truly unique individuals who serve their clients in the spirit of service and giving and who are rewarded very well for their efforts,” Mr Kelly told Real Estate Business.

But before Mr Kelly can put his vision into action, he wants to survey as many agents in the industry as he can.

“Before I head down this road I need to know what makes real estate agents tick. So to that end I have put together an anonymous online survey. The responses to this survey will greatly assist me with my plans," he explained.

“The survey consists of 22 questions which relate to commission splits, remuneration, frustrations and motivation. It's totally anonymous so agents can participate without fear.

“Glenn Twiddle, Peter Hutton and Mark Dwyer all kindly posted the survey anonymously within their groups and to date I've received about 50 responses. I'm hoping to get this to over 200 to ensure the integrity of the data.”

Building a team with a unique culture and a new style of incentivised agent remuneration is the ultimate goal, Mr Kelly claimed.

“The model is incentive-based with no strings attached. There are no harsh KPIs, forced cold calling etc. My model is totally incentive-based with commission splits starting at 60 per cent, rising to 85 per cent in line with gross commission written,” he explained.

“Many real estate groups call themselves teams but often agents from within offices fight over farm areas, listings, sales, clients and buyers. I know this first hand ... my model is designed to prevent this type of conflict.”

Steven Cross

Agents, if you've ever had strong views about how an agency should be managed, then this is your chance.

Tired of in-office fighting and poor business practice, Mark Kelly, principal at the new One Agency Bayside in Queensland, wants to build a team with a unique culture, as well as introduce a new style of incentivised agent remuneration.

“My dream is to create a team of truly unique individuals who serve their clients in the spirit of service and giving and who are rewarded very well for their efforts,” Mr Kelly told Real Estate Business.

But before Mr Kelly can put his vision into action, he wants to survey as many agents in the industry as he can.

“Before I head down this road I need to know what makes real estate agents tick. So to that end I have put together an anonymous online survey. The responses to this survey will greatly assist me with my plans," he explained.

“The survey consists of 22 questions which relate to commission splits, remuneration, frustrations and motivation. It's totally anonymous so agents can participate without fear.

“Glenn Twiddle, Peter Hutton and Mark Dwyer all kindly posted the survey anonymously within their groups and to date I've received about 50 responses. I'm hoping to get this to over 200 to ensure the integrity of the data.”

Building a team with a unique culture and a new style of incentivised agent remuneration is the ultimate goal, Mr Kelly claimed.

“The model is incentive-based with no strings attached. There are no harsh KPIs, forced cold calling etc. My model is totally incentive-based with commission splits starting at 60 per cent, rising to 85 per cent in line with gross commission written,” he explained.

“Many real estate groups call themselves teams but often agents from within offices fight over farm areas, listings, sales, clients and buyers. I know this first hand ... my model is designed to prevent this type of conflict.”

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