Homebuyers will now be able to add photos and notes to online property listings using an upgraded iPhone and iPad app built by Domain.
According to Matt Siddons, marketing director for real estate at Fairfax Marketplaces, owner of domain.com.au, people keep track of things differently, with the latest update appealing to a wider audience.
“Our research shows that property seekers come up with all sorts of creative solutions to keep track of the many properties they see, from keeping property detail flyers and creating spreadsheets to sticky post it notes on the wall,” he said
“With our iPhone and iPad apps there’s no need for bits of paper - enabling our app users to add their own photos and notes to property listings is a natural addition and we expect these features to be very popular,” said Mr Siddons.
Domain has focused on creating a more personalised experience for property seekers by also including a 'save a favourite search' function for the iPad.
Other additions include a larger photo layout and a ‘share your favourite listings’ on Facebook and Twitter function.
“Our property apps really are essential tools to use when out and about at open houses on the weekend, and when researching what properties to inspect during the week,” said Mr Siddons.
Domain’s apps have received a number of awards including the Best Classifieds award at the Australian Interactive Media Industry Association Awards, and the iPad app was in the top 20 for Apple’s App Store Best of 2012.