The Real Estate Institute of Western Australia (REIWA) is running a consumer-focused campaign, playing on consumer aspirations for the perfect home.
Building on last year’s 'Take a Stickybeak at WA’s real estate portal' campaign, the second phase of the campaign encourages web users to the ‘Best in WA’ section of the REIWA website.
Best in WA is a new and permanent platform on reiwa.com showcasing the best property features WA has to offer, showcasing the best kitchen, alfresco, bathroom, renovation, garden and pool areas in WA.
Backed by a six week campaign spanning TV, outdoor, online, social media and member engagement, reiwa.com is asking visitors to vote for their favourites for their chance to win great prizes.
“Research has shown people like to be inspired by browsing through homes for sale or rent on the internet,” executive manager of REIWA.com, Charlie Gunningham, said.
“Best in WA has been designed to do exactly that: inspire visitors by allowing them to have a stickybeak at property.
“In fact, that’s often why people like visiting property web sites – to inspire, to dream, to imagine.
“I can get quite lost browsing through the gorgeous pools, alfresco areas and kitchens that are on show!” he said.
Since the campaign, traffic has risen to over a million visits and 12 million page views each month, according to the REIWA.