Two of Melbourne’s boutique networks have joined forces in a ‘strategic merger’, to be finalised in mid-April.
Real estate groups Jellis Craig and Bennison Mackinnon have merged to create the co-branded ‘Jellis Craig Bennison Mackinnon’.
Nick Dowling, CEO of Jellis Craig, said the expansion provides an opportunity to deliver improved service to clients, and greater opportunities for what will become a 13 office network.
“Bennison Mackinnon and Jellis Craig each have a rich and successful heritage in residential sales and property management, collectively spanning more than 50 years.
“Joining forces will further cement our dominant market positions across our key geographic areas,” Mr Dowling said.
CEO of Bennison Mackinnon group Andrew McCann will also join the Jellis Craig board.
Mr McCann believed the merger would deliver significant benefits to clients, with the combined group accessing an increased referral network, client database and technology platform.
“Together we are creating a formidable force within the inner south eastern suburbs of Melbourne, while further strengthening our operations in Richmond and Sorrento," he said.
“We will be focusing on increasing our strong positions in these markets, as well as ensuring we are well positioned to capitalise on new growth opportunities.
“The leaders of the expanded enterprise have known each other for a long time and we’ve always held each other in the highest regard. There is an immediate and close cultural fit,” Mr McCann said.
The directors of Jellis Craig Bennison Mackinnon claimed the move would give them a dominant market position in the municipality of Stonnington as well as providing stronger representation in Richmond and on the Mornington Peninsula.
The co-branded component of the merger will include their combined offices in Armadale, South Yarra, Richmond and Sorrento, and will launch on the April 15.