Technology is aiming to migrate consumers from the offline world online, but according to the head of one group, many agents are doing it the wrong way.
David Crombie, CEO of the Estate Agents Co-operative (EAC) believes QR codes are the perfect mechanism to drag consumers onto your website.
“New technology is being introduced every day to allow you to be able to do more and more from your mobile and tablet devices,” he said.
“Today the offline world is more about taking the consumer to the online world where you can connect and engage with them. QR codes are a perfect example of using an offline system to achieve this.”
But Mr Crombie warns that many agents send people to the wrong page of their site if they include a QR code.
“If you use QR codes on your marketing material you need to make sure that the page you send the consumer to is the source of the information that they are looking for and that it is mobile friendly," he explained.
“For example, if you include a QR code on your print advertising for a listing, take the consumer to the details for that actual property.
“In some cases I have seen agents using a QR code to take the consumer to the home page of their website, and this provides a very poor consumer experience.”
Mr Crombie suggests agents use the codes to direct the consumer to their website, social media pages, videos, virtual tours, special offers, event page, email address, or a page on their website with more detail and content.