Victorian-based group hockingstuart has given its real estate publication, red magazine, a makeover as part of a strategy to increase the reach of its customers’ advertising campaigns.
The revamp includes the introduction of new sized advertisements, designed to showcase the variety of properties the group has on offer. Vendors will also be able to choose from different size listings, with the aim of improving the visibility of their homes amongst local and out-of-area buyers.
According to Stephanie Holmes, head of marketing initiatives at hockingstuart, many buyers come from outside the area and thus the new approach magazine will help service them better.
“Our experience shows that a large proportion of buyers come out of the area, so we’re tapping into the reach of our network to access these people and better service our customers,” she said.
“Red magazine is an institution in Victorian real estate. These changes will not only offer greater support to our vendors, they will also enhance its readability, so buyers can easily find what they’re looking for while also enjoying great lifestyle content.
“We’ve already had feedback from our agents that the changes have been received positively by their customers.”
According to the group, red magazine is read by more than 15,000 Victorians each week and is the widest-read real estate publication in Victoria, servicing homebuyers since 1986.
The new version follows the launch of a red rentals magazine earlier this year, and further strengthens the network’s suite of marketing tools.
Other features geared at enhancing user readability include properties organised in colour-coded geographic zones, plus open for inspection listings featuring more prominently at the front of the magazine.