Domain has launched digital versions of its weekly print section published in metropolitan newspapers across New South Wales and Victoria.
The Domain SMH and Domain The Age iPad apps will feature the same editorial and property listings included in the print editions. It will be a supplement to the popular Domain property search app.
“Real estate is a leading category for mobile adoption and Domain’s investment in mobile and other multimedia solutions is critical to our success in delivering our vast audience with comprehensive listings and up-to-date editorial content,” said Tony Blamey, general manager, Fairfax Real Estate.
“Our mobile audience continues to grow at an astonishing rate and the digital edition iPad apps will deliver further value to our advertisers.
"We believe that the investment in tailored apps for each mobile operating system is the way to go and the mobile industry awards we have won go some way to validating this strategy,” said Mr Blamey.