An increasing number of people using Apple iOS and Android systems are visiting the Harcourts Australian and New Zealand websites, according to the network’s recent analysis.
CEO of Harcourts International Jason Wills wanted to discover whether or not consumers were using their mobile devices for serious web browsing instead of relying on their PC or Mac desktop computers.
While a majority of visits came from a Windows operating system, iOS and Android users made up 18.17 per cent and 21.54 per cent of the visits to the New Zealand and Australian sites respectively.
“If close to 25 per cent of our clients are using mobile devices to view our websites, we believe our strategy to build mobile-friendly websites has really started to pay off,” Mr Wills said.
“There are still lessons to be learnt and tweaks needed to optimise our websites for all mobile devices, but we believe we are off to a flying start in this critical area.”
Over the next six months, Harcourts will carry out a similar analysis of its South African and US websites to see if the trend is global.
Mr Wills said the results would be similar but predicted that in the USA, Android figures would be a lot stronger than they were in the Australasian market.