Independent group Laing+Simmons has appointed a new project sales and marketing manager to provide its franchisees with the most complete range of market-leading services.
Jason Salter has joined the group to coordinate enquiry and provide support and assistance to the network, as well as building and overseeing the project marketing division.
Mr Salter has over two decades of real estate experience. Having begun his career operating his own successful residential real estate office, over the years he has also been directly involved in development through his own private company, as well as gaining significant experience in project sales and marketing for developments.
“Upon any of our offices receiving an enquiry, our project marketing focus enables Laing+Simmons to progress the acquisition of raw and approved sites, coordinate off the plan projects, assist the pricing and approval stages, secure project sales and integrate our property management, strata and home loan services where appropriate,” he said.
“From initial concept through to planning, approval and construction support, the Laing+Simmons project marketing division opens up significant opportunities for our franchise offices and their valued customers,” he added.
Laing+Simmons general manager Leanne Pilkington said project marketing was an important component of the unique Laing+Simmons shared services model.
“Our vision is to continue to provide our franchise offices with a complete range of market-leading shared services, including a bespoke project marketing service for every enquiry our offices might receive,” she said.
“Jason’s appointment supports this vision and represents another powerful advantage that the boutique Laing+Simmons brand is able to offer franchisees to set us apart from the other mass produced networks in the market.
“We have identified project marketing as a key area supporting our growth agenda, and in Jason’s appointment we have the best possible blend of experience, knowledge and drive to oversee this function for our franchisees.”