Property content and services platform Onthehouse Holdings has launched a new tool to help real estate agents monetise their web traffic and e-newsletters by displaying banner advertisements.
The tool, called AdMe, integrates with the company’s Webchoice and Client Manager real estate software products. By using the system, agents will be able to integrate display advertising from Onthehouse’s extensive client base of blue-chip advertisers into their existing website.
The advertisers appearing through AdMe will be specifically tailored to appeal to real estate audiences at various stages of their property lifecycle. They include banks and insurance firms, as well as well-known Australian and international retailers. Current media partners include the Commonwealth Bank of Australia, Westpac, Samsung and RedEnergy.
The advertising content and processes will be entirely managed by Onthehouse, so agents have no additional workload. Onthehouse’s media team will track the banners and provide a monthly report to agents detailing the level of traffic and revenue achieved.
Onthehouse CEO Michael Fredericks said: “The launch of AdMe makes our website solution the only real estate software of its kind to actually put money back in agents' pockets.
“AdMe is also a great example of how we are connecting the different parts of Onthehouse together to add more value to our end users - it underlines our commitment to partnering with our real estate agency clients. This is the first in a number of initiatives we will be rolling out to add value for both our agent customers and our consumer user base in the coming months.”
Beth O’Brien, chief revenue officer for Onthehouse, said: “We are very excited about AdMe and already have hundreds of agents expressing interest in how they can use it to create additional revenue streams and monetise their web traffic.
“For advertisers, it expands the reach of the real estate media network managed by Onthehouse and helps them connect with a highly targeted audience of property consumers who are actively searching and looking. It provides them with a contextually relevant means of connecting with the right audience in a smarter way.”
Onthehouse has plans to extend AdMe from Webchoice and Client Manager users to its console user base in 2014, and eventually offer the service to all real estate agents in the future.