realestate.com.au will become the exclusive property partner of ninemsn.com.au and its associated pages, including news, homes and property-related sections.
According to REA Group chief product officer Henry Ruiz, the news outlet will be the perfect avenue by which to reach potential buyers and sellers.
“We are excited to announce this partnership with ninemsn.com.au. We see great possibilities to extend the reach of our brand across ninemsn.com.au’s extensive and engaged audience.
“Real estate is a passion for all Australians and our sites have something for everyone, no matter what stage of the property cycle they’re in.
“There are a range of new innovations coming to our site in the next few months. We’re delighted to have the ninemsn.com.au partnership in place to increase the avenues for consumers to access our sites as part of their property search,” said Mr Ruiz.
Mi9 and ninemsn.com.au’s director of commercial partnerships Steve Geelan said that the partnership was a great fit for both brands.
“realestate.com.au is well regarded Australia-wide for its comprehensive property information and we’re delighted to have them partner with ninemsn.com.au,” said Mr Geelan.
The partnership news comes just two weeks after REA Group acquired tenancy application service 1Form.com.