The new website will see CENTURY 21 listings automatically promoted across 74 different countries, in 16 languages and multiple currencies.
According to chairman and owner of CENTURY 21 Australasia Charles Tarbey, head office is helping local offices across Australia and New Zealand promote the new website.
“For example, a buyer in Europe can view properties for sale in Australia, in their local language and currency, and communicate with the relevant CENTURY 21 agent via the site,” said Mr Tarbey.
“For a vendor selling their home through CENTURY 21 in Australia or New Zealand, the website may significantly expand their pool of potential buyers, giving them a competitive advantage over other sellers who might only have their properties promoted in a local market."
While CENTURY 21 expects that a majority of real estate transactions will continue to occur within the country of origin, the new website will also make it easier for those Australians and New Zealanders looking to secure property overseas.
The website contains localised content pages with useful information for foreign buyers to assist them in making informed decisions, as well as interactive maps displaying all of the available markets with properties for sale, offices and various agent contact information.
“CENTURY 21 Global provides an innovative platform for CENTURY 21 agents to collaborate and cross-promote their listings in key international markets such as Asia, the United States and Europe.
“With over 7,100 CENTURY 21 offices across the world, we are expecting to see a heightened level of interest from Australian and New Zealand buyers looking for properties overseas,” said Mr Tarbey.