Green hails SEO as Harcourts posts record website traffic

Harcourts posted a 29 per cent surge in website traffic in March with the company reporting record visitor numbers to both its Australian and New Zealand websites during the month.

According to Harcourts, website traffic to its Australian site hit 227,000 visitors in March, a spike of 29 per cent on the same month last year, while 57 per cent of visitors to the site came by way of organic search, with 11.8 per cent coming direct to the website and 31.2 per cent by way of referring websites.

Managing director of Harcourts International, Mr Mike Green, told Real Estate Business that he’s thrilled with the record numbers of visitors to the websites, particularly the high number of organic visitors.

"This shows our search engine optimisation (SEO) is working, that the profile of our brand both on and off line continues to grow, and most importantly that the same high level of client experience we deliver in person one on one, we are also delivering online,” said Mr Green.     

Traffic to Harcourts New Zealand site rose to an all-time high of over 315,000 visitors in March, with 37 per cent of visitors new clients. According to Harcourts, over a third of visitors to the site used a mobile or tablet device to access it. 

Chief information officer for Harcourts International, Mr Jason Wills, said March was one of the biggest months in the history of the company.

"February and March have historically been our busiest months for real estate sales in the New Zealand and Australian markets and this has impacted the traffic to our website. Buyers are engaging heavily with our website – both mobile and desktop versions, and the extra-large photos, detailed property information and new innovative walk-through video tours are proving to be popular,” he said.

Mr Wills added that the company had experienced great results from the use of SEO.

“We’ve also worked closely with our search engine optimisation partner company Traff1k to improve our organic search. The results to date are outstanding,” he said. 

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