Chinese listing portals increase ties with Australia

REA Group and a major franchise group are the two latest Australian companies to announce new partnerships with Chinese listing portals.

In early May, Chinese listing site Juwai.com became the exclusive Chinese-language marketing partner for Raine&Horne.

“Linking with a leading online gateway such as Juwai is a fantastic opportunity for Raine&Horne, since our brand and our heritage as a 131 year-old, family-owned firm will resonate in the region,” said Raine&Horne CEO, Angus Raine.

“Chinese nationals are making their presence felt in capital city markets around Australia. We expect this to continue, given Australia’s proximity to China and our comparable time zones,” he said.

While Juwai specialises in international investment, China’s largest property portal has announced a new partnership with its Australian counterpart.

Realestate.com.au and SouFun.com have teamed up, which will see Australian property listings currently advertised on its myfun.com website in China and squarefoot.hk site in Hong Kong also listed on SouFun.com.

myfun.com launched in January this year as REA Group’s property portal for Chinese consumers interested in Australian property.

REA Group country manager, Hong Kong, Ashley Smallwood said the deal was a great result for Australian real estate agents and their vendors as well as Chinese property buyers, with SouFun.com reporting traffic of up to 30 million visits per month.

“The partnership offers the chance to increase the exposure of our Australian property listings to a large and engaged audience of Chinese property buyers,” Mr Smallwood said.

“In addition to being China’s leading property portal, SouFun.com has a strong presence across the United States, Asia and Europe.”

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