Open house cements agent rep

Agents must take the upper hand during inspection times because sticking to set, advertised times is critical to luring the most potential buyers.

Most buyers, according to Re/MAX WA managing director Geoff Baldwin, prefer to look at a place during a home open rather that a private inspection, which some sellers do request.

Mr Baldwin said feedback collated from open homes will not only assist with a marketing and pricing strategy but enables agents to maximise buyer interest, adding experience shows well-structured and conducted open homes can significantly increase viewings, competition and ultimately the sale price.

“On many occasions buyers will put off inspecting properties that are not opened for inspection and this can cause the seller to miss out on attracting their potential sale and can also cost them thousands off the sale price,” Mr Baldwin said.

“It may be the case that an agent will meet your buyer at another of his or her open homes but, with this in mind, it is only fair that all sellers do their bit to attract buyer interest.

“Experienced agents will know how to maximise the results from open homes and will provide a written and verbal report immediately after conducting each open.”

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