Domain chases property 'lifecycle'

Listings website Domain has launched an updated website with better search and shortlisting facilities and a blog designed to meet individual market segments. 

Timed for release to meet expected spring demand, the Good Move campaign is centred around creating a better online experience by offering free information across a range of property lifecycle stages – first home buyers, renters, investors and ‘nesters’.

Domain Group marketing director Matt Siddons said the digital offering provides agents with valuable information and tools.

“We’re making it easier for property seekers, owners and agents to access market and neighbourhood information to help ensure they are making well-informed decisions,” Mr Siddons said.

“Making any move in the property world involves plenty of decisions and emotional investment.

“Moving home is not just about the property itself; it's about families, community and lifestyles.”

The Good Move project includes upgrading the experience, using more robust search and shortlist tools, as well as the blog.

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