The site, Rate My Rental, has been met with a distinct lack of interest by real estate agents who view such a site as just a double-up of existing services and often not as effective as popular social media outlets.
Should tenants have issue with landlords, strata or real estate agents, then using the existing social media channels such as a Facebook profile or website of their estate agent or strata manager is the preferred way to go. Industry insiders have called the development ‘grubby’ and ‘suspicious’.
Social media strategist Peter Brewer slammed the entire idea, saying it is 'grubby, tacky and suspicious'. Mr Brewer said everyone is entitled to a right of recourse and the fact this idea needs no legitimate identification from users to post claims opens it to vexatious attacks by people who could be aggrieved their oven doesn’t work.
Mr Brewer said any right-minded person would consider such a site as having no credibility and treat it accordingly.
“There are plenty of forums where people can give feedback and get an honest response – what would happen if estate agents and other people created a site to rate tenants … I’m not so sure that would be approached enthusiastically,” Mr Brewer said.
“The whole idea is tacky and breeds a mentality we should be trying to promote channels that can bring people together in a healthy environment and anything else is just people hiding behind technology and questionable second- and third-party agendas.”
Real estate agents believe such a website has no relevance to the industry and said if business people had an issue with an estate agent or landlord then the Department of Fair Trading is the way to go, but sometimes renters can just be a hard bunch of people to deal with and want to whinge.
Mark Novak, director of Sydney-based agency Novak said if jilted tenants want their voice heard they want it to be heard in volumes, hence the popularity of social media outlets. They already work, according to Mr Novak.
“Even places like Google review are generally a lot more viral than posting on websites and if you are going to shout about something you want your mates to hear which is why Facebook does particularly well,” Mr Novak said.
“Normally within an hour or so if an issue is posted on our Facebook page we will attend to the issue and we normally find people are complaining about a non-performance from a landlord – either they don’t have the money to or don’t want to fix it – if its not really something that needs to be attended to, often a tenant would jump up and down online and then the estate agent gets the bullet.
“The typical thing is that when dealing with third parties like strata managers we ‘cc’ a tenant into all correspondence as often any non-performance is pushed back on us, then a tenant jumps onto a website and says the agent is XXX but we have done everything in an attempt to get problems fixed – a lot of the times people just need to vent.”