Property portal adds to rapid expansion

A property listings website has added 300 new offices from a major real estate network to its offering. recently announced it is listing all of the homes for sale and rent nationally from the First National Real Estate group. Off the back of a successful sponsorship of First National’s annual Golf Day on the Gold Coast, Homely national sales director Rocky Bartolotto said the authority had been secured to syndicate all listings from the 300-plus offices.

“First National are one of the most reputable real estate brands in Australia,” Mr Bartolotto said. “The addition of their listings does two things – it provides great exposure for all of the First National offices and it helps us in our mission to have 100 per cent listings nationwide. We are very excited to be welcoming all of the offices to the Homely family.”

Mr Bartolotto said the increased exposure for offices across the country, and the ability to keep listing costs down, were both essential in inking the deal to syndicate to Homely.

First National West Ryde director Nick Matulic said Homely has “really shaken up the market place”.

“For our business, the ability to display our listings on a beautiful platform and keep costs down meant it was a very easy decision.”

First National’s support comes as Homely nears completion of all of the major networks using the site to display their listings.

Current supporters of the free-to-list site include LJ Hooker, Ray White, Belle Property, Laing+Simmons, Elders, Harcourts, Professionals, Starr Partners, PRD Nationwide, Raine & Horne and thousands of independent offices.

Homely chief executive Jason Spencer said they are working hard on getting a stronghold of the entire real estate community on board and displaying their listings on the site. 

“The support has been overwhelming, and we truly believe that agents will appreciate the differences and nuances that our model provides,” Mr Spencer said.

“Our local content, and access to thousands of people looking for local property information, has been a huge help for agents looking to increase their social brand.”

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