Marketing never sleeps with new app

One boutique property firm has invested more than $20,000 in an app that is designed to educate consumers 24 hours a day.

Agility Property director Kristy Smith said the Brisbane firm has been developing an app that will simplify the house-hunting process by centralising all the information that a buyer needs.

“From a service perspective, it’s about how we provide service and get a point of differentiation,” she told Real Estate Business.

“Whether we like it or not, business is very much 24/7, so it’s great to be able to provide a resource for clients at any point of the day.”

Agility has already invested more than $20,000 during development, with more spending still to come, she said. The app will be released later this year, with a return on investment expected within five years.

Ms Smith said although she had chosen a sophisticated app, agents could opt for something simpler that would cost less than $5,000 and be quicker to develop.

“They could probably get a return on that in one to two transactions from a sales perspective if they were able to generate a lead from that,” she said.

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