Content-rich website designed to pull in leads

Richardson & Wrench has developed a new website that helps agents boost their local profile through personal stand-alone sites.

The new corporate website gives offices the chance to control their image while remaining brand consistent.

It is also designed to function as a lead generation tool by offering sophisticated property searching options for consumers.

New website content includes more detailed suburb profiles, a mortgage calculator and financial information. Offices can also upload full-page agent profiles and testimonials.

Richardson & Wrench’s group development manager, Amanda Ward, said the new website gives franchisees the chance to build a strong, personalised local identity.

“From a consumer perspective we have improved the website experience through the addition of more customer-related content, such as blogs and videos, giving more reason to visit the site and spend time exploring,” Ms Ward said.

“There is content of general market interest and property-specific information to assist buyers, renters and landlords conduct independent research and become better acquainted with the R&W brand and its service offering.”

Richardson & Wrench executive director Andrew Cocks said the group had invested a lot of money into the website to remain competitive and keep up with technological change.

“From a technology perspective the new website is right at the cutting edge of design and operates seamlessly on all three platforms – desktop, tablet and mobile,” Mr Cocks said.

Richardson & Wrench has more than 120 territories operated by 102 offices.

[Related: Industry must lead charge on digital or get left behind]

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