Real estate industry given valuable new promotional tool

Property investors across the country are set to vote for their favourite real estate agent, as part of a new national awards program launched this week.

The Investors Choice Awards, an initiative of Sterling Publishing and partnered by homesales.com.au, has been created to highlight those businesses that are best servicing property investors across the entire value chain – from the buyer’s agents finding and negotiating properties to the accountants supporting investors seeking tax efficiencies to build bigger and more effective portfolios.

Being recognised with an Investors Choice Award will be the ultimate accolade in a profession where trust is essential and results are expected.

Tom Sullivan, publisher of REB, encouraged agents to use this as an opportunity to reach out to their clients and get feedback on their service.

“At a time when regulators and politicians are turning up the heat on investors, the property industry and the banks, an Investors Choice Award will empower agents to stand out from the crowd and build their business on the back of referrals and recommendations,” he said.

Rhett Dallwitz, general manager of homesales.com.au, said the group was proud to be supporting the new initiative, which would enable agents who are trusted and respected by their existing database to stand out from the crowd.

“We live in a reputation-based economy now, so testimonials and results speak for themselves,” Mr Dallwitz said.

“We’ve all had positive and negative experiences, regardless of the industry. If you’ve provided great service and helped investors achieve their investment goals, most in the investor community will usually want to talk about it to the people they know.”

Mr Dallwitz said endorsements by real-life investors who have experienced the ups and downs of property investment will carry significant weight – making an Investors Choice Award a valuable marketing tool.

“In today’s reputation economy, the recommendations of investors are vital,” he said. “Industry awards are good at rewarding excellence from peers, but it is far more important to be recognised by actual investors.

“The reputation of the investment and advice sector has been damaged over recent years, so to find out what investors actually think and who they trust is vital.”

Mr Sullivan encouraged agents to contact their database and ask clients to vote in the awards. Marketing collateral is available here.

Awards will be issued across all categories on a state-by-state basis – highlighting the localised nature of property investment and the individual services provided in different markets across Australia.

The voting process will run from 22 June until 31 July and is open to investors that have used a professional to support the purchase of a property (whether an investment property or owner-occupied).

It is possible to vote across multiple categories, as well as for multiple companies.

Participants, as well as supporting their preferred property professional or organisation, have the opportunity to go into the draw to win an Apple Watch or Samsung Gear S.

For more information about the Investors Choice Awards, click here.

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