Domain unique browser numbers jump 152%

Domain Group has reminded agents about its “substantial audience growth” on the same day that REA Group posted strong annual results.

In a letter to agents yesterday, Domain chief executive Antony Catalano said the gap between Domain and REA Group “narrowed significantly” during the 2014-15 financial year.

Mr Catalano said that Domain enjoyed “record levels of audience and response” in 2014-15 due to product investment and marketing.

The number of sessions across desktop, mobile site and mobile apps grew 79 per cent to 32.6 million.

Daily unique browsers jumped 152 per cent to 581,000, mobile app sessions increased 70 per cent to 14.1 million and mobile app downloads rose 34 per cent to 3.8 million.

“While there is still much to do, Domain can now proudly claim a leadership position in a number of areas, particularly mobile and social media,” Mr Catalano said.

Almost every agent in Australia now uses Domain, after more than 1,900 agencies became new subscribers in 2014-15, he said.

Mr Catalano used his letter to take a shot at REA Group, which he said was worried by the increase in Domain’s audience.

“Clearly concerned by this rapid growth, our main competitor has suggested that the majority of Domain's traffic is coming from editorial content, by making misleading comparisons based on desktop traffic only,” he said.

Mr Catalano said that 81 per cent of visits to Domain in July across desktop, mobile site and mobile apps related to listings.

The “vast majority” of Domain's absolute growth in traffic is coming from visits to listings, which were up 57 per cent in the 12 months to July, according to Mr Catalano.

Meanwhile, REA Group revenue for 2014-15 increased 26.7 per cent year-on-year to $554.2 million, while net profit jumped 40.3 per cent to $210.2 million.

[Related: Domain starts year with big subscription growth]

promoted stories

REB Events