Agents given another marketing option

A new 3D listing tool gives agents the chance to add more sophistication to their marketing.

Third Floor 3D is designed to make property listings a virtual experience.

Head of business development Luke Maddison said Third Floor 3D allows agents to present their client’s property in the best possible light by putting it into a 3D online world.

“Third Floor 3D isn’t designed to replace a traditional open-for-inspection, but it will enable buyers to more efficiently zero in on a shortlist of desirable properties to inspect,” he said.

“With Third Floor 3D, aspiring buyers can now ‘walk through’ the entire property online and, unlike other more cumbersome marketing tools, gain a more accurate appreciation for its physical space and dimensions.”

According to Mr Maddison, buyers can use the 3D walk-through to better understand the exact layout of a property before inspecting it in person.

Director Janeece Keller said Third Floor 3D will help agencies distinguish themselves from competitors by adding a premium service to their marketing material.

“We are therefore enabling a real estate agent to offer a service that they put little or no physical effort into creating at a competitive price point that they can pass onto their client,” she said.

[Related: Advantage of 3D listings ‘very clear’ to vendors]

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