Homely gives agents major marketing boost

Free-to-list portal Homely has launched its first monetisation product, which makes it easier for agents to promote themselves and control negative reviews.

Premier Agent offers agents more coverage than basic profiles through priority positioning and larger branding.

One innovative feature is that before Homely publishes reviews, agents are notified of the person who posted the comment and what they said.

This means that agents have a chance to manage the fallout that may come from a negative review.

Homely said it is the first portal to offer integrated real estate reviews, street and suburb ratings, Q&A discussions as well as an innovative activity feed that allows consumers to visually follow the activity of a real estate professional.

Agents can now highlight their local credentials by participating in online discussions or posting street reviews.

Premier Agent includes built-in social tools that are designed to help agents increase their audience of followers to whom they can then broadcast.

This new product costs $27 per month for an individual account or $99 per month for a team account, which allows four users.

Homely chief executive Jason Spencer said agents have been asking the portal for better ways to promote themselves.

“Homely Premier Agent is our vision of how agents can best highlight their success to win new business and continue to list homes for free on our site,” he said.

National sales director Rocky Bartolotto said agents have been under-served in terms of personal promotion on portals, especially as most vendors do research before appointing an agent.

“We think at less than $1 a day for most of our packages, Premier Agent will be a welcome addition to fill that void,” he said.

Homely launched in December 2013 and claims to have signed up 93 per cent of Australian real estate offices.

[Related: Homely forecasts doubling of website traffic]

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