Agent entices more buyers with videos

A video lasting less than 90 seconds was all it took for one Sydney agent to maximise interest in a recent auction sale.

Raine & Horne Double Bay associate director Max Spartalis said videos have helped to generate more interest on his listings and ultimately made it easier for him to sell properties – including one in Rose Bay that he and colleague Mark Yeates sold for $6.8 million, in conjunction with Sydney Sotheby’s International Realty.

“Does it help? Yes, I believe it does. Would I do it with every property if I was allowed to by the vendors? I’d be promoting it,” Mr Spartalis told REB.

“We always do a video featuring the property. Sometimes we also feature ourselves in it, but in this particular one we just wanted to really sell the property and put it out there for those who are offshore or couldn't get to it or needed to be drawn to it or have something to look at to digest before they got to it.”

The video for the six-bedroom Rose Bay house lasted only 81 seconds and contained scenic shots, house views and music, but no voiceover.

Mr Spartalis said he outsources to a professional videographer but makes sure he always has firm guidelines in place.

“We don’t want it to be too long. We want people to watch it. Once they go [on for] too long, you lose a lot of the crowd,” he said.

Mr Spartalis added that integrating videos into his marketing campaign ensures all boxes are ticked.

“With marketing, we try to do a bit of everything – print media, digital media, and the video,” he said.

“We try to get it out there through all the different avenues and I think all of those collectively are as valuable and as important as each other.”

[Poll: How often do you use video with your listings?]

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